Why url rewrite

Or else they spend thousands of dollars to purchase the one they really want, which just happened to be registered by a forward-thinking and hard-to-find squatter in They go through all that trouble with the domain name but neglect the rest of the URL, the element after the domain name. It, too, should be relevant, appropriate, professional, memorable, easy to spell and readable. And for the same reasons: to attract customers and improve in search ranking.

It enables you to fill out your URLs with friendly, readable keywords without affecting the underlying structure of your pages. If you were writing a letter to your bank, you would probably open your word processor and create a file named something like lettertobank. The file might sit in your Documents directory, with a full path like C:WindowsusersjulieDocumentslettertobank.

Similarly, if you were creating a banking website, you might create a page named page1. In this case, the resource is a physical Web page, but it could be a page or product drawn from a CMS. URL rewriting changes all that.

It allows you to completely separate the URL from the resource. Or to all of these. But in theory, this is what URL rewriting provides: a complete separation. Almost all of these results on Google have the search term in their URLs highlighted in green.

The one at the bottom does not. That is the resource intimately tied to this URL. The answer is URL rewriting. But friendly and readable URLs are consistently ranked as one of the most important of those factors. They also help humans to quickly figure out what a page is about.

Whether you can implement URL rewriting on a website depends on the Web server. The set-up is very common and is the basis for all of the examples in this article.

For instance, if you have a Web page about horses named Xu8JuefAtua. Furthermore, your browser will remain at horses. The rule above essentially tells Apache that if the path contains horses. This is slightly problematic, because you could also visit reallyfast horses. So, what we really need is this:. This says that the path must begin and end with horses.

So, only horses. You can make this even better by ditching the file ending altogether, so that you can visit either or :. So, in this case, the URL would work with or without the slash at the end. These would not be considered duplicate URLs by a search engine, but would help prevent confusion if people or link checkers accidentally added a slash. The stuff in brackets at the end of the rule gives Apache some further pointers.

We can now look at a real-world example. In this rule, the dot. The example above also introduced comments. The [L] flag means that if this rule matches, Apache can stop now. Otherwise, Apache would continue applying subsequent rules, which is a powerful feature but unnecessary for all but the most complex rule sets.

Here, the. NET functionality to do pretty much anything that you want. I would not think there is even anything that really need to extend the URLrewrite for with. Toggle navigation Microsoft Scott Forsyth's Blog. Home About Sign In. Fortunately there are some very clear cut-and-dry differences between then. Generally rewrites to the same site using a relative path, although if you have the ARR module installed you can rewrite to a different site.

When you rewrite to a different site, URL Rewrite functions as a reverse proxy. Again, the URL in the browser remains the same while the path or query string behind the scenes is changed: These are just some examples. Comments have been disabled for this content. Basically, URLs are just web addresses that show the location of a resource. But usually, they come with not so user — or search engine for that matter — friendly names. So, the URL rewrite function simply puts a layer on top of the original address and turns it into something easy to find and that makes sense.

From a user perspective, when a URL rewrite occurs the URL of the website remains the same in the browser and they are none the wiser.

But behind the scenes, the browser rewrites the URL back into that complicated mess and sends a query to the servers.

URL rewrites are also extremely useful when the server structure is changed and resources are moved from one folder to another. In this situation, a sysadmin will simply rewrite the part the user-friendly URL is pointing to. Basically, since the resource was moved, it will have a different location, therefore, a rewrite is needed to point wiredelta. This is not to be confused with Redirect functions which occur when a resource was replaced by a different resource. Unlike URL rewrites, a redirect is a client-side action, not a server-side.

This happens behind the scenes, and the user is unaware of it. In comparison, a redirect happens when the resource no longer exists. For example, imagine a user wants to access wiredelta.